See what you can do
Salesforce Nonprofit Success Pack (NPSP) for Mailchimp bidirectional automation.
Salesforce Sandbox supported.
Sync Accounts, Contacts, or Leads to Mailchimp Audience(s) and Group(s) or Tag(s).
Mailchimp Contact Rating seamlessly integrated back to Salesforce records.
Check Personal, Work, and Alternate email for creating NPSP records from Mailchimp.
Create Organization Affiliation for records from Mailchimp.
Utilize the Multiple Group Category feature in Mailchimp right within the integration to a segment from Salesforce to the right Mailchimp Group Category and Mailchimp Group under each.
Sync and remove deleted records from CRM to Mailchimp.
Connect multiple CRM instances to multiple Mailchimp Accounts and vice versa for easy Franchise management and locations.
Easily select which Salesforce Object Type, a term for like Contacts, Leads, or Accounts, to be created when there is a new subscriber in Mailchimp.
Quickly select specific List Views or Salesforce Campaign Record Types to sync to Mailchimp Audience(s), Group(s), or Tag(s).
Filter and sync only those records that meet specific criteria from CRM or vice-versa.
Salesforce Custom Checkbox to Mailchimp Audience(s)/Group(s) segmentation feature.
Integrate Audience(s) and Group(s) membership automatically from Mailchimp to CRM.
Create and update new Contacts, Leads via Mailchimp or Salesforce.
Mailchimp unsubscribes are managed automatically between the Salesforce Email Opt Out field by default with the ability to override opt-out settings. (Custom Opt-Outs supported via Field Mapping)
Bidirectional field mapping between both systems.
Sync all or just specific Salesforce Campaigns and Campaign Responses from Mailchimp.
Bring back only records with opens or clicks activity to allow lead nurturing in CRM as well as what they clicked on in your drip marketing campaigns.
Retrieve Email Campaigns in Mailchimp and create an Activity for each Campaign Response.
Sync URLs Clicked from Email Campaigns back to Salesforce.
Trigger Mailchimp Autoresponders from Salesforce field updates.
Sync and map hard bounces to a Salesforce custom field.
Update Salesforce from Mailchimp contact update forms.
Salesforce always takes higher precedence over Mailchimp as the system of record. Any CRM record changes in Salesforce will always be synced to Mailchimp.
Data is synced from Mailchimp only if the email address doesn't exist in CRM at the time of syncing or you are using the Mailchimp Update Profile Form to update existing records with field updates from Mailchimp. (Field Mapping required)