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Thos. Baker, Leading Home Furnishings and Decor eCommerce Uses SyncApps' NetSuite to Mailchimp Integration

Thos. Baker is a leading home furnishing and décor ecommerce company that need to save time and energy by integrating Mailchimp with NetSuite. Since that’s one of Cazoomi’s specialties, we obliged.

Background

Thos. Baker is an online retailer that offers premium outdoor living products and game room furnishings. They also offer casual furniture, accessories, and décor that help families and friends gather around to entertain, celebrate and enjoys each other’s presence.

Thos. Baker also features the finest materials and workmanship with outstanding durability and superior value. Their products also come in different styles like contemporary, traditional or transitional in dining, lounging, and sectional configurations.

Thos. Baker set sail in 2004, and since then it has grown to become one of the most trusted and well-known online outdoor premium collection shops.

Rationale

Thos. Baker needed to see what their prospective clients, customers, and leads are clicking or buying when they open targeted emails sent by their marketing team.

They also needed a Mailchimp to NetSuite integration for syncing purposes and for knowing when subscribers updated their profiles in Mailchimp. They needed to save time by creating automated emails in real time.

Opportunity

Thos. Baker has fueled its ecommerce growth using SyncApps to integrate their NetSuite account with Mailchimp. Through SyncApps, their sales folks can now see what their customers, leads, prospects or suspects are buying, clicking on or opening, in target marketing emails sent by the marketing folks through Mailchimp.

2016 brought Thos. Baker the much-needed new features for Mailchimp to NetSuite integration. For example, ecommerce data for products and orders can be synced from NetSuite to Mailchimp. They can update NetSuite if subscribers update their profiles in Mailchimp. Lastly, an abandoned Cart in NetSuite via field mapping in SyncApps (Field mapping required) can trigger a Mailchimp automated email series in real time. Through integration, Thos. Baker has saved hundreds of working hours and become more efficient.

Challenges

Thos. Baker could not see what visitors on their site were clicking on when they received targeted emails from their marketing team. They also needed to know when subscribers updated their profiles in Mailchimp.

Syncing Mailchimp to NetSuite meant their marketing and sales teams would work more intelligently together.

Solution

SyncApps allowed them to integrate their NetSuite to Mailchimp.

Key Outcomes

Thos. Baker has saved hundreds of working hours and become more efficient.

They can sync their eCommerce data for products and orders from NetSuite to Mailchimp.

They can update NetSuite if subscribers update their profiles in Mailchimp.

An abandoned cart in NetSuite via field mapping in SyncApps (Field mapping required) can trigger a Mailchimp automated email series in real time.

Want to put your ecommerce sales on autopilot just like Thos. Baker did? We have the right integration solution for any ecommerce business! Talk to us and let’s discover your ideal solution. Get A Demo