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CRH

A global leader in building materials.

Meet the regional, national and international leader in building materials that trusts Cazoomi to help them grow in a sustainable manner.

Background

Meet the regional, national and international leader in building materials that trusts Cazoomi to help them grow in a sustainable manner.

The CRH group focuses on performance with their multiple growth platforms pursuing value and creating opportunities. They have a team that is dedicated to achieving an environment that values governance, prudent policies, as well as a group with the ability to deliver consistent performance.

Rationale

According to Walter Stegen, the CRM Process Analyst, Coach and Application Manager at CRH,

"We needed a way to make 100% sure that when we email our customers, our Salesforce users know that every time the right persons are involved in the mailings."

Before choosing SyncApps, CRH wasted hours each month on manually having to import/export tools. They run their company on Salesforce. They used to face several challenges including constantly keeping their marketing automation solution, Mailchimp up to date with current customer and contact data. CRH really needed to leverage an integration software that could make their work easier.

Opportunity

After trying out SyncApps, they were able to save hours each month. CRH also attests to the fact that SyncApps works 100% of the time! With SyncApps, there is no more need to check the accuracy of the CRH lists before sending out newsletters.

"It’s a flat-out reliable solution for our company without spending too much money on integration tools that offer much more functionality than we need", according to Mr. Stegan.

Challenge

They needed to ensure that their Salesforce users knew they had emailed the right customers and that the emails were sent by the right team member.

They manually imported and exported data to keep Mailchimp up to date with current customer and contact data.

Manually performing mundane tasks and check-ups cost them hours their marketing staff could have spent working on the CRH strategy. All in all, they were bleeding money because of the lack of integration.

Solution

CRH bought an integration software from Cazoomi that made it easier to sync contact data.

They adopted software that saved time in terms of inputting customer data and emailing them.

Key Outcomes

Integrating their apps saved CRH hours in terms of manual effort. They were also able to ensure that the right customers were emailed by the right people.

Finally, CRH found an integration solution that wasn’t overcrowded with features they didn’t need. Their staff learned how to work with it quickly and they soon exchanged mundane tasks for what they were supposed to be doing in the first place: coming up with new ideas on how to grow the business.

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